VOLVO CARS

Shaping Volvo Cars’ digital shopping experience

Over five years, I’ve worked across key parts of Volvo Cars’ web shopping journey — primarily the Car Configurator and Car Inventory experiences. My work spans across customer research, opportunity identification, UX strategy and UI design.

ROLE

Staff UX Designer

PERIOD

2021–Present

FOCUS

UX Strategy & Product Design

Increased responsibility over time

I joined Volvo Cars in 2021 as one of two UX designers working on the Car Configurator. In 2022, I took on sole UX responsibility for the product, and in spring 2025, my scope expanded to also include the global Car Inventory experience.

Both experiences are key parts of Volvo Cars' web experience, with high business importance and significant stakeholder attention.

Measurable impact over time

In the Car Configurator team, we have over the years, continuously identified and adressed customer needs and business goals.

One example was, an initiative I identified and helped drive in Q1 2025, to simplify the lead generation journey, resulting in a 41% increase in lead submissions in the US and 32% in EMEA regions (results from A/B test).

Today, both Customer Satisfaction Score (CSAT) and lead submission rates have reached their highest recorded levels.

Turning customer insights into product direction

To identify recurring problems and user pain points, I continuously synthesise customer feedback from surveys, interviews, user tests and user data. By consolidating these insights and bring them into product discussions, I’ve helped influence priorities and keep customer needs visible in the roadmap.

Summary of customer survey responses

Filter usage analysis of the car inventory listing page

Shaping what comes next

In 2026, I was selected as part of a small design team for a six-week initiative to shape the future direction of Volvo Cars’ digital experience.

We began by defining guiding principles for the website with a 2–3 year horizon, before exploring how Volvo Cars’ new visual brand identity could be translated into the digital experience.

Our work was presented to key leadership within Commercial Digital and was very well received. Several of the ideas and design directions have already started to take shape on volvocars.com.

From product direction to detailed design

Alongside strategic and cross-team work, I remain deeply involved in designing products and working with engineers through implementation. See below the visual transformation from 2022 to today.

PREVIOUS EXPERIENCE — 2022