ÖRGRYTE IS
Bringing ÖIS visual identity to life
Since 2024, I've worked part-time with Örgryte IS to develop and strengthen the club's visual identity — from football kits and merchandise to brand guidelines and graphics for digital media. Much of this work has been done on a voluntary basis, combining my passion for the club with my interest in visual design.
ROLE
Visual Designer
PERIOD
2024–Present
FOCUS
Visual Design & Brand Identity
Designing for the supporters
I’ve designed ÖIS match kits for the 2025 and 2026 seasons, creating designs rooted in the club's history and identity.
The kits has recieved an enthusiastic response from supporters and gained international attention on social media. The 2025 home jersey was named the best-looking shirt in Superettan by Fotbollskanalen.
Establishing a consistent visual foundation
When I started working with ÖIS, I quickly realised that the existing brand guidelines were outdated and rarely followed.
I took the initiative to update the graphic profile and the document now provide a shared foundation across the club's website, social media, kits and merchandise.
Bringing the brand to life
Beyond football kits and brand guidelines, I've designed matchday campaigns, apparel and merchandise that bring the club's identity to life across different touchpoints.
For the 2025 season, I created unique posters for every home match, exploring different visual expressions while staying connected to the club's character.
Social media graphics
Merchandise designs
